Enterprise Partnerships
L'Oréal × Mercado Libre
11 brands, #1 CPG partner
One relationship scaled into eleven brands across three divisions.
Julian Araoz
Cross-Border GTM
AI-Driven Operations
Ecosystem Monetization
LatAm Soft-Landing
I build the systems behind platform growth.
GTM strategy, incentive systems, and partner programs for scale-ups expanding across US↔LatAm. AI-native by default.
Work with me →GTM Strategy & Platform Growth.
// Case studies
The Work.
Head of Loyalty
DiDi × Retail Co-Investment
Thousands of stations
Co-investment model that built a retention moat vs. Uber.
Strategic Partnerships
TikTok × Mercado Libre
TikTok's flagship case
First commerce integration between TikTok and Mercado Libre.
Co-Founder
MyCreators.io
Zero agency friction
Payments infrastructure solving cross-border liquidity for LatAm creators.
Content Creator & Professor
Crehana
Taught it, then built it
Loyalty frameworks taught to thousands — later executed at DiDi.
// About
A decade inside hypergrowth.
A life between cultures.
10+ years building growth and commercial operations inside TikTok, DiDi, and Mercado Libre. Markets that scaled across languages, currencies, and regulations most playbooks never touch. I design the systems and incentive mechanisms that make a business model work, then I execute them myself.
Educated at
// How I work with you
How I work
with you.
// AI Transformation
AI Business Transformation
- → AI workflow migration.
- → Cost reduction through automation.
- → Tech stack deployment.
// LatAm Expansion
LatAm Expansion & GTM
- → Market entry architecture.
- → Channel and distribution design.
- → The local operating playbook.
// Growth
Growth & Incentive Systems
- → Growth loops.
- → Loyalty and retention architecture.
- → Partnership and ecosystem programs.
// Advisory
Advisory & Strategy
- → GTM and growth strategy sessions.
- → AI readiness assessment.
- → Channel and partnership audits.
// By the numbers
12x
Revenue Growth
Designing growth systems for VC-backed startups
16+
AI Transformations
Operations scaled for SMBs & agencies
2
Cross-Border GTMs
LatAm soft-landing for Chinese tech
3
Ecosystems Built
TikTok · DiDi · Mercado Libre
// FAQ
Common
questions
What exactly do you do?
I help companies grow. If you're entering LatAm, I build the GTM infrastructure. If you need growth execution, I design and run the incentive systems myself. If you're a traditional business that needs to modernize, I migrate your operations to AI-driven workflows.
Who is this for?
Scale-ups expanding into LatAm. Foreign platforms entering the region. Founders and VPs who need senior growth execution. Agencies and traditional businesses ready to operate with AI.
What happens after an engagement?
You own everything I build. The systems, the workflows, the playbooks, the automations. Most clients move to an ongoing retainer. Others hand it off to their team.
Are you open to full-time roles?
For the right company and the right challenge, yes.
// Let's build
Let's build.
Book a call. I'll tell you where the gaps are and what it would take to fix them.